The Barber

The story of Salvador Renteria spoken in his own words.


Play Video

Storied Land. Proven Ground.

“A good farmer is a craftsman of the highest order, a kind of artist.” Wendell Berry.

Since 1962, the Renteria Family has been sharpening their farming instincts and methods in the endless pursuit of growing the finest wine grapes possible. Never forgetting to protect the land for future generations.

When the Renteria Family secured the deed for the historic Brown Ranch they realized a lifelong dream of vineyard ownership. Completing their winemaking story from farm to bottle.

Click Here To Acquire Available Wines

The Barber

Cabernet Sauvignon
Single Barrel Reserve

Salvador Renteria’s passion for attention to detail inspires this single barrel production. Rigidly sorted clusters of Cabernet Sauvignon grapes are hand-picked and fermented in a Taransaud barrel, followed by extended aging of 30 months. This massively structured wine’s concentrated flavors expand and evolve through decanting. This wine will cellar well for 12 or even 20 years.

Familia Members have exclusive access to purchase this limited release wine through fully customizable shipments twice per year.

Desde Luisa

Cabernet Sauvignon Beckstoffer To Kalon Vineyard
Oakville, Napa Valley

Made in honor of our mother Luisa, the heart of the Renteria family, this wine’s fruit comes from the celebrated Beckstoffer To Kalon Vineyard. This vineyard produces some of Napa Valley’s most coveted Cabernet Sauvignon wines. Desde is lushly layered. It shows red & blue fruit, floral aromatics and soft minerality with polished tannins on the palate.


Cabernet Franc
Beckstoffer To Kalon Vineyard
Oakville, Napa Valley

Celebrating what comes next, Adonde is a labor of love. This wine is hand-crafted in open top barrel fermenters and aged in 100% new French Oak for 26 months. This produces a rich texture to complement an intense flavor profile of black fruit, roasted espresso and fine Oakville herbs framed by fresh tannins across the palate.

Familia Members have exclusive access to purchase this limited release wine through fully customizable shipments twice per year.

Estate Cabernet Sauvignon

Renteria 360 Vineyard
Oakville, Napa Valley


Our estate, in the iconic Oakville appellation, produces lively wines with bold flavors framed by superior acidity and structure.

Every one of our wines reflect our pursuit to craft elegantly balanced age-worthy bottlings. Our small-tank fermentations help us capture the identity of each vineyard block.

After aging, for 22 months, in 80% new French Oak, the best lots are chosen, tasted, and blended to offer a superior expression of the vineyard.

Renteria 360 Collección

The fruit that makes up this exclusive three-pack of wine was hand-picked and harvested by our Familia Members from our Renteria 360 Vineyard and pays homage to the world-famous growing region of Bordeaux, France.

Our familia members had their hands in crafting these wines and there is only a limited amount made. This is the first of its kind and you may not have an opportunity to taste this collection again.

Pinot Noir

Los Carneros, Napa Valley

Our family’s estate vineyard, Renteria Brown Ranch, in the Los Carneros appellation, allows us unlimited potential to produce premium Pinot Noir.

Our Ranch is an idyllic place for this varietal with it’s cool breezes, rolling hills and clay loam soils dotted with limestone.

Crafting a superior wine is a delicate matter. It requires balancing a crop with deep fruit concentration and aromatics while preserving the subtle acidity.


Renteria Brown Ranch
Los Carneros, Napa Valley

Our estate vineyard, Renteria Brown Ranch, is nestled in the Napa Los Carneros AVA, on the southern curve of Old Sonoma Road. The vines were planted in 1992 on various combinations of rootstocks and Chardonnay clones.

Daughters Rosé

Renteria Brown Ranch
Los Carneros, Napa Valley

This Rosé of Pinot Noir offers vibrant fruit and refreshing acidity for a crisp & playful beginning to any occasion. Made to complement warm summer days this exceptionally drinkable wine shows flavors of tart raspberry and fresh strawberry balanced by a uniquely soft finish.

Innovating Tradition

Since 1962 we’ve sharpened our farming instincts and now combine them with data and precision techniques to grow the finest wine grapes. However, we believe, no matter how many advancements are made, you should never be afraid to go with your gut.

“The Renteria family was in Napa Valley before most of us, and have remained a major contributor to the health and welfare of our vineyards, wine business and community.”
– Andy Beckstoffer

Renteria 360 Vineyard

Oakville, Napa Valley

The future of our estate wines is a 50-acre vineyard bridging Oakville to Rutherford. These wine-growing regions each have a reputation for producing world celebrated wines.

Renteria Brown Ranch

Los Carneros, Napa Valley

You can achieve much with the contract but so much more with the deed. Renteria Brown Ranch is just shy of 30 acres. This dynamic vineyard site holds a variety of Chardonnay, Pinot Noir and Merlot grapevines.

Beckstoffer To Kalon

Oakville, Napa Valley

First planted in 1868, this vineyard has produced some of Napa Valley’s most coveted wines. Farmed with modern trellising and tight vine spacing, this vineyard produces consistently high-quality fruit. We are pleased to present our barrels as Desde Luisa, in honor of our family’s matriarch.

Our Story

Our journey began in 1962, when Salvador Renteria stepped off a bus at a small market in Rutherford, CA. A barber by trade, Salvador sharpened new skills by working in vineyards and went on to found one of the most prominent vineyard management companies in Napa Valley. His company became an indispensable farming force with a tradition that continues generations later.

When the time came to create a treasured collection of wines, Salvador knew it would be his granddaughters, his Tres Perlas, who would be the inspiration.








familia ambassador


familia ambassador


Oscar and Denise invite you to join our Membership.

Members Have Benefits.

Both membership options offer priority access to:

  • Fully customizable wine shipments
  • Our smallest production wines, before they sell out
  • Invitations to special events and Familia Gatherings
  • Library vintages and Large format bottlings


The Renteria Family supports several not for profit programs dedicated to Napa’s agricultural community and its farm workers. Working the land was how Salvador Renteria came to love the earth, the vines and wine. It continues to be the foundation of everything the Renteria family does today.

Click the read more button for short descriptions of four of the organizations we are proud to support that provide education, opportunity and assistance to farmworkers and their families.